Mounting demand for smartphones and its fast adoption in B2B and
B2C markets has laid a new roadmap for improving service quality
and market share of many enterprises using mobility.
This booming mobile market is playing catalyst to mounting demand
for mobile testing services. According to IDC survey, more than 500
million Smartphone shipments are expected by 2014 which will lead
to the development of an altogether new potential market to
validate mobility apps across different platforms (e.g., Android,
Symbian, iPhone, Windows).
While on one end, mobile app developers or ISVs are launching newer
versions of apps to support various platforms and mobile handsets,
on the other, non-ISVs like airlines, retail, healthcare, social
media, entertainment, etc., are building mobile apps so as to
increase their market size and better serve their existing
customers. In short - mobility is becoming a successful business
strategy to increase customer wallet share and experience, and
acquire new customers.
Leading the mobility curve and mobile testing thereof are the
1) Airline/Travel/Hospitality: Vendors have reported increased
traction towards development of mobility apps like online portal
for booking tickets, mobile scanner for scanning passenger's
baggage, generating boarding passes, etc. which helps in speeding
up the respective process. Such utilization necessitates validation
of all the required apps as a minor bug can result in disaster.
Testing services often used for this industry include performance
testing, load testing, UI/UX testing & security testing.
2) Media and Entertainment: Media & Entertainment industry
played a vital role in rewriting the rules of using a mobile
device. More than 70% of buyers use iPad, smartphones, and tablets
for their entertainment purpose such as watching movies, listening
to music, playing games, browsing social media sites, etc. In fact,
media companies are now trying to convert the entire content they
have on their website in the format supported by mobile handsets.
All such apps require validation testing for navigation, broken
links, and performance testing on handheld devices.
3) Retail: British Retail Consortium (BRC) report says that 1 out
of every 10 retail searches are done using mobile handsets and the
ratio is further rising. Retail sector sees mobility as a tool to
increase their productivity and profit margins. Tools like
inventory management, order management, etc. have now been
implemented as mobile apps which provide them the portability
benefits and reduce the response time. For such apps developed for
retail sector, performance testing, security testing, compliance
testing is recommended.
4) BFSI: Mobile banking is becoming a buzz word in the BFSI
industry. Every bank is interested in developing mobile apps which
will help their customer make online transactions, raise service
requests, file complaints, make bill payments, etc. Security
testing is of utmost importance to such firms involving online
5) Energy/Utilities: Apps such as billing system, supply chain,
legacy systems are gaining increased traction. These apps are
mostly linked to backend systems such Salesforce, SugarCRM, or
databases like SQL or DB2, etc. Embedding such apps into mobile
demands high level integration and configuration with the device.
Hence, in order to ensure the desired functionality, the testing
has to be done for integration, security and performance.
6) Healthcare: This is one sector which is still under development
phase. Though not fully utilizing the power of mobility, it has
begun to understand its importance by which the patients can be
monitored in a better way. Apps like mobile-embedded device
monitoring solutions (e.g., remote heart monitoring, automatic pace
maker- defibrillator management) are gaining interest which will
help take preventive care of the patients. Such apps need to go
through a critical testing and certification process as wrong data
or symptoms captured by mobile device may lead to loss of
The scope for mobility doesn't end here with industries like
education, business services aggressively considering this route
for increased business. The lack of expertise on mobile technology
accelerates the need to test all the features available within an
app and get it validated before being cut into production.